I’ve met with some great people recently all with differing levels of success in attracting new clients. They all tell me they are great at what they do. However, they most also complain that their competitors, often priced higher or less even skilled than them, seem to attract more customers. This is such a common […]
You Don’t Need a Business Plan, Cash-flow Forecast and Marketing Strategy. THIS is What You Need!
Yep you heard me, you don’t NEED a business plan, cashflow forecast or a marketing strategy. But I d recommend having them depending on where you are in your business. However, this week has led me to realise you need something else to be a success. I am careful to define what success actually is, […]
Storytelling in business – so good it’s like cheating!
Chess grandmaster Gaioz Nigalidze made the headlines this week when he was accused of cheating during the 6th round of the Dubai Open. The reigning Georgian champion aroused suspicion when he disappeared at regular intervals to visit the lavatory – it turned out he was using a concealed smartphone to help him plan his strategy! […]
Business Networking Works. 6 Great Reasons Why (With Tips).
6 Great Reasons Why Business Networking Still Works. I still love networking though social media has made online networking so easy. Especially platforms like LinkedIn but also Facebook groups and Twitter makes connecting with others in business relatively simple. But how valuable are these connections and followers compared to genuine face to face business friends or […]
Don’t use these lazy marketing strap-lines when describing your business!
OK this is a bit of a rant but only because I get frustrated when people get lazy when describing their business. I see them everywhere, I bet you have too. Before you read on, I apologise in advance if these appear on your own website, van or business cards. This is only my opinion, […]